4.2 Brand Identity Wheel

We have created this template to help you pinpoint your brand identity.

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We are going to start by getting you to explore some of the more visual details of your brand, such as your brand strapline, your brand's tone of voice, and the colours and typography you use to convey your brand on your online platforms.

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You will then move over to the brand identity wheel in the middle of the mural, allowing you to explore your Brand Identity, how your brand works in action, and your brand values, and see how all three of these aspects can work together to create a strong brand.

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Finally, we will get you to explore your brand values and your brand in action a little further as well as delving deeper to discover your brand essence.