7.3 Targeting & Distribution throughout the Visitor Cycle

With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.

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Focusing on one of your target audiences, you can map out their visitor journey thinking about their behaviour and what makes them go from one stage to another. Use the first section of the template to make a note of the processes your visitor may be using at each stage.

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The second section helps you identify which of the channels your visitors use along the cycle and mark each section off with a number 1-5 to show which platform you think your visitor will use the most at that stage of the visitor journey and which platform they'll use the least.

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The third section will make you revisit your target audience's visitor cycle again, this time focusing on what content you are going to create to draw them in and what channels you're going to distribute that content on.

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Lastly, you can use the template to think about how you can use data to better understand your target audience’s visitor journey, their conversation points and what content inspires them at each stage of their journey.

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