8.2 Setting Goals, Strategies & KPIs

This template is a guide to understanding the 5 Goals.

For each of these 5 Goals, we defined 5 elements that characterise them: Strategy, Channels, Budget, Timeframe and KPIs. These elements need to be set by the DMO in order to achieve the goals.

This template is a guide to understanding the 5 Goals explained earlier in this report:

  1. Market Increase
  2. Destination Image & Awareness
  3. Expenditure Increase
  4. Sustainable Development
  5. Vertical Segment Engagement

For each of these 5 Goals, we defined 5 elements that characterise them: Strategy, Channels, Budget, Timeframe and KPIs. These elements need to be set by the DMO in order to achieve the goals.

In this board, we summarised the most common tips and options that can help the DMO set the strategy to achieve the 5 Goals. Use it as a guide to define your own short-and long-term goals. At the bottom of the canvas, you can see a blank space where you can organise your ideas and think about the goal for your DMO and the connected strategy, channels, budget, timeframe and KPIs.

For each of these 5 Goals, we defined 5 elements that characterise them: Strategy, Channels, Budget, Timeframe and KPIs. These elements need to be set by the DMO in order to achieve the goals.