8.3 Social Media Performance Audit

Here you can find one of the templates that will help you access some of the digital assets of your DMO.

We start with a performance audit of three of the main social networks: YouTube, Facebook & Instagram.

Here you can find one of the templates that will help you access some of the digital assets of your DMO.We start with a performance audit of three of the main social networks: YouTube, Facebook & Instagram.

On the left-hand side, you can find a breakdown of some of the metrics you should be measuring across your social media channels: Engagement, Reach, Impressions and Conversions.

In the second column of the template, you will be able to analyse how your content is performing on YouTube, paying particular attention to thumbnail, SEO and keywords.

In the third column, you will then focus on Facebook. You will be able to analyse the best performing activities on your channel, to find out what works the best for your audience.

In the last fourth column, on the right-hand side, you will work on your Instagram strategy. Take a look at your recent Instagram posts and analyse the performance of your content in terms of engagement, followers, traffic referral and overall strategy.



Template material

We start with a performance audit of three of the main social networks: YouTube, Facebook & Instagram.