9.3 Creating Content Through Partnerships

This Template is the best way for you to start thinking about how to build a content strategy for your partnership campaign. In the first section, you will be able to identify the common goals and challenges of your partnership. Identify what is needed to create content, the goals, the benefits and resources needed. Then think about possible challenges, timeframe and milestones and how to get support from stakeholders.

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In the business model canvas it will be possible to identify how to actually develop the whole project around the partnership; not to forget the audience match, it is important to define your personas, with specific and defined characteristics. Finally, the focus in on the creation of content, according to the framework of Hero, Hub and Hygiene, to the people that need to be involved and the channels that are intended to be used.

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