Workshop Overview

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For the third year in a row, Gothenburg is the world’s leading sustainable destination and Göteborg & Co functions as a platform for collaboration and long-term partnerships between the stakeholders within the destination.

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Collaboration is a fundamental step in developing an attractive and competitive destination and together with Göteborg & Co and Gram Malmö, Sweden's first package-free and zero-waste grocery store, this workshop will look at designing a framework for a sustainable destination from two different perspectives.

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3 Aspects of Sustainability

1. ‍ Ecological Perspective on how to rethink the very fabric of the destination experience to have minimal impact or even positive impact on the environment, where all consumers are empowered with 'choice'.
2. ‍Growth Perspective spread the value of tourism consumption, address over-tourism, target low-season and under-tourism
3. ‍Social & Inclusivity Perspective ensuring tourism is used as a force for good, whether it's promoting equality of all forms or ensuring more people see the value of tourism.

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Here is the Mural Board.

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