Workshop Overview 🗓

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Collaboration is at the heart of maximising a destination as much as possible but it isn't always as simple as that. Together with our #DTTT Expert Jessica, this workshop will be focus on how to design an industry development programme, including the different elements needed to unify your destination and optimise the customer journey.

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With hands-on ideation and planning of co-creation events, knowledge sharing and developing concepts on how to support SMEs in your region. We'll talk through our own first hand experience of designing an Industry Development Programme, hear from guest DMOs who have designed their own programmes for industry and discuss successes and challenges in trying to tackle digitalisation of the tourism sector.

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In this workshop, you will also hear from Vancouver Island about how they have worked with industry, and from CrowdRiff on how social can then connect everything.

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All you need to know for this workshop 📌

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Looking beyond this, we'll look at how the industry can be a real part of the destination's brand voice and brand footprint, by developing a social content framework to support your content initiatives.

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This is the Mural Board:

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