Workshops

Themes/Topics

The growing trend in how destinations and tourism businesses see their role in the visitor cycle has shifted heavily towards ensuring the experience in the destination matches and supports the brand.

We developed an 'Experience Framework' and have been actively working with DMOs and tourism organisations to develop their own experience strategies.

Brand Match

Products should be seen as the natural extension of the brand, offering the opportunity to provide authentic fulfilment to visitors.

Organising & Curating

Local industry is at the core of experience providers needed to craft the signature experiences.

Communicating

Stories shaped around the brand experience represents a powerful and compelling message for potential visitors.

Packaging & Distributing

Aggregating destination experiences, packaging them and distributing them is a key strategic question for destinations today.

Previous Workshops

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Why Design Thinking is Important

We always keep your strategy and your goals in mind: our approach consists of researching and looking into the overall main Trends and Best Practices in the market, presenting them to you on a customised digital canvas.
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Starting from more general trends, we narrow them down until we build a selection of trends that you can adopt to implement your strategy concretely.