Following the second edition of #DTTTCampus hosted in Copenhagen, we were delighted to showcase the 'Under the Hood' work that VisitDenmark created to ensure their team was ready for a content driven marketing approach, where they have to take a lead role in becoming storytellers for the destination.

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With a new in-house content team, they created their own mini production unit to have the creative skills and talent to adopt an always-on content strategy and take control of their own creative direction as a team. After a year of finding the right talent for this team to work, VisitDenmark are now ready to show some of the first results of this major shift to how they build their digital brand with a content-led approach.