Closing the Content Strategy Loop with California 101

This case study shares the insights from the strategy of Visit California for creating valuable content.

Gwynne Spann, Director of Consumer Content from Visit California shares some valuable insights on how to build a new content programme as a foundation of a strong brand.

Gwynne Spann, Director of Consumer Content from Visit California shares some valuable insights on how to build a new content programme as a foundation of a strong brand.

Gwynne focuses on the importance of brand, SEO search, having a strong and committed team, honing in on what consumers are really looking for and creating valuable content around by filling gaps and maintaining strong hub content.

Key Takeaways

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