Scott joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.
Scott mentioned that in Travel Oregon, they prioritise three notions:
Scott mentioned that in Travel Oregon, they prioritise three notions:
Scott Bricker, Interim Vice President of Destination Development at Travel Oregon, joined us at X. Festival to talk about strategies behind destination development and creating authentic experiences in Oregon.
Scott mentioned that in Travel Oregon, they prioritise three notions:
Scott later explained Travel Oregon's approach around community-based development, statewide product development, and direct investment. Travel Oregon delivers a regional tourism strategy to create vision and training. Experience-focused development is at the heart of Travel Oregon's work.
Travel Oregon contributes to statewide product development that involves a range of sectors. They organise outdoor recreation activities such as Ride Oregon and biking along the coastline. Their culinary activities include food trails, markets and regional food festivals and events. They play an active role in investing in the destination to develop further the destinations' capacityfor which they invest in multiple networks, including community action team projects and stewardship and management programmes.
Scott later discussed the 'Oregon Tourism Studios', which engages with the rural communities to grow tourism, taking into account the rural community's unique offerings to visitors. Oregon tourism studio work embodies workshops to develop and market tourism products. It also extends to destination management and assisting the communities with intense tourism demands, and resolving issues that emerge from high visitation rates.
Lastly, Scott referred to the DDEV covid outcome at Oregon, which can be summarised into:
1. A destination as a whole can leverage its many potentials by including a variety of activities, experiences and products.
2. Investing in the destination increases its tourism capacity. However, investment requires working with multiple networks and involving different aspects ion the process.
3. Including the rural communities in tourism expand the destination's offerings by allowing authentic and experiences of ht place.
4. Engaging rural and other communities requires efficient strategies and marketing plans to assist them with the potential negative impact of tourism on the area.
Scott Bricker is the Interim Vice President of Destination Development at Travel Oregon, working to create robust, sustainable destinations and tourism economies that offer world-class experiences and that preserve, enhance, and celebrate local landscape and culture.
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