Developing a Platform for Innovation in Tourism with Espoo Marketing

The Finnish city of Espoo is an ecosystem of collaboration and innovation.

It is the largest innovation community in the Nordic countries and one of the six winners of the European Capital of Innovation Award 2019 (iCapital), alongside many other titles. For this reason, the city continues to attract budding entrepreneurs, pioneers and the like to its exciting hub of innovation and growth. To put this into context, at least one startup is formed every week!

It is the largest innovation community in the Nordic countries and one of the six winners of the European Capital of Innovation Award 2019 (iCapital), alongside many other titles. For this reason, the city continues to attract budding entrepreneurs, pioneers and the like to its exciting hub of innovation and growth. To put this into context, at least one startup is formed every week!

The Finnish city of Espoo is an ecosystem of collaboration and innovation, boasting a wealth of successful talent from large international corporates such as Nokia and Rovio (best known for the Angry Birds franchise), to growing start-ups with bright futures ahead. It is the largest innovation community in the Nordic countries and one of the six winners of the European Capital of Innovation Award 2019 (iCapital), alongside many other titles. For this reason, the city continues to attract budding entrepreneurs, pioneers and the like to its exciting hub of innovation and growth. To put this into context, at least one startup is formed every week!

For Espoo, it is all about growing for the greater good. Co-creating and collaborating with universities, companies and residents is the key element of Espoo's approach.

Jaana Tuomi, CEO at Espoo Marketing, joined us to talk about the timeline of Espoo's Innovation Ecosystem and how the city actively nurtures sustainable growth together.

Key Takeaways

1. Spend time piloting and testing out ideas and strategies before launching the bigger plan.

2. Collaboration is the most important cornerstone to achieve sustainable growth.

3. Espoo's secret weapon for innovation is the Finnish nature and believe that if you want to create new things, you have to empty your mind which for Finns, is only possible in nature.

4. Espoo was the first destination to launch smart and innovation tours.

Published on:
June 2019
About the contributor

Jaana Tuomi

Jaana Tuomi is the CEO of Espoo Marketing (owned by the City of Espoo), the city marketing company that promotes the largest innovation hub in Finland.