Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Tim reflected on their journey, growing from Facebook to becoming a leading platform for cultural activities. They have become a hub, featuring and selling all types of events and gatherings. Tim explained that they started with featuring curated content but soon realised that not everyone has the same taste, especially for music and social gatherings.
In this session, Tim Betzin, Founder and CEO of Rausgegangen, joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Tim reflected on their journey, growing from Facebook to becoming a leading platform for cultural activities. They have become a hub, featuring and selling all types of events and gatherings. Tim explained that they started with featuring curated content but soon realised that not everyone has the same taste, especially for music and social gatherings. They noticed that the content must be relevant to their audience. He added that there are two groups that platforms must have in mind when gathering content: the visitorsand the creators, and event organisers.
Time explained that rausgegangen.de is a digital magazine. It is an intelligent system where users can see occurring events across Cologne and see which is available and which is sold out. Therefore, the platform combines marketing, connectivity, promotion and selling points. It functions as a connector and distributor sitting between creators, event organisers, and the audience. He added that creating a sense of trust is key to success and selling tickets. At Rausgegangen, they once tried the secret concert idea where people would buy tickets, not knowing where it would be and who would perform.
Tim explained that Rausgegangen.de generate revenue through ticket sales. As the pandemic started, not only they were not selling tickets, but they also had to cancel tickets sold for the future. With the pandemic, they had to twist their strategy and decided to bring culture to people's living rooms. For the first time, they started streaming, a task they managed to do in 48 hours!
Tim explained that they already had the foundation, such as the platform and the ticketing system, in place, so they just started streaming on Vimeo. They began a streaming tip project and were amazed that around 10% of people watching the online streams also tipped. The initiative generated thousands of euros and became the motivation for them to continue.
Tim replied that they had become the number one streaming platform, especially for theatres which have been a great success and resulted in many valuable connections. However, they understand that streaming-only works best when we are in complete lockdown, and there is no other way to enjoy the events. Tim added that an entrepreneurial mindset is required to overcome challenges.
Tim commented that online ticketing has become more significant. It is important to have digital solutions that are fitted to the context.
1. Digital platforms provide a great opportunity to create a connected booking system and introduce events and different cultural aspects of the destination all in one place.
2. Platforms such as Rausgegangen act as connectors by sitting in between creators and organisers to the audience.
3. The top tip by Tip is to pursue the DNA, it embodies your talents and is the best thing you can do.
Tim Betzin is the founder of Rausgegangen.de, a leading platform for event inspiration in Germany. He is building an ecosystem for event organizers and users seeking for exiting events. He transformed his business into the most successful streaming platform for culture in the pandemic.