Eindhoven365 has high ambitions and a passion for city marketing. They demonstrate that even without significant monuments, a city can still create an exciting tourism product, based on unique and out of the norm tourism experiences. Staying in line with communicating the Eindhoven vibe might seem a bit unusual at first but has proven to be a success for them.

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By organising year-round events, the city continues to engage people worldwide, enticing them to come and visit Eindhoven. We consider this a great recipe for success for Eindhoven and would recommend for other cities struggling to set themselves apart from their competitors to learn from the city of Eindhoven, clearly being the ones to watch in this field. The city's streamlined brand approach and strategy emphasise the uniqueness of the city where even the citizens agree that it is sometimes 'easier to find a designer than a bakery'.