Helping Tourism Businesses

Lotta hands us over to Helén Gostaffson, one of 4 consultants from the business counselling team.

Visit Dalarna provides 3 business development packages.

  1. Business Counselling - considering business plan and budget, they help businesses with prospective financial crisis plans, business contracts and general aid.
  2. Conversion of Companies - building on top of a business and their strengths in order to renew a business model, curating an action plan for the coming year.

Visit Dalarna provides 3 business development packages.

  1. Business Counselling - considering business plan and budget, they help businesses with prospective financial crisis plans, business contracts and general aid.
  2. Conversion of Companies - building on top of a business and their strengths in order to renew a business model, curating an action plan for the coming year.
  3. Innovation - providing solutions for long-term development. One such initiative has been working with the culture and tourism industries in a combined effort.

Our analysis is that the demand for safety experience will increase, customers will make demands for how companies handle the recommendation from the Swedish Public Health agency. So the project wants to develop a checklist to make it easier for companies to comply with the regulations. Something that they can communicate to their customers.

Lotta hands us over to Helén Gostaffson, one of 4 consultants from the business counselling team. She explains that all of them have varying perspectives and experience which helps provide a well rounded approach with providing advice and guidance.

When consulting a local business, the team visits them in their situation, analysing current data and providing any support. They discuss their economic situation and finance liquidation as well as consider any other assessments in order to reach a more well informed conclusion.

Consulting involves asking various questions in order to overcome known and unknown challenges, which are followed up by catch up sessions in order to further evaluate progress and further goals.

Barbro Trum introduces the Kurbits Adjustment Programme. An initiative started in April 2020 by the business adjustment team in an effort to specifically help small businesses. The programme consists of 4 and a half days of meetings.

Day 1 - Considering the reality and future

Day 2 - Creative concept development

Day 3 - Communicating smarter

Day 4 - Presenting an action plan with knowledge accrued through the course

Working groups are optimal at 6-8 company owners and are encouraged to interact in a comfortable working environment where they can learn and share failures in order to see the hope that can come from them.

Finally, Johan Engström takes us through the process of moving from conference rooms to a more unique approach to meetings – being in the great outdoors. Adorned with a campfire and complementary coffee, Johan believes in making a comfortable working B2B environment during particularly turbulent times.

This is a process about re-innovation, learning how to coordinate meetings all over again in a different environment. A personal touch and open atmosphere can make for different circumstances in understanding company objectives.


Key Takeaways

1. Consultation is a personal experience and can be treated as such while maintaining a professional atmosphere

2. Encourage a more involved relationship between business owners to create more cooperation than competitiveness

3. Reinvent business practices in order to accommodate for changing circumstances, open up new environments for teams to share information in

Published on:
December 2020
About the contributor

Lotta Magnusson

Lotta Magnusson is the Head of Strategic Development at the regional DMO Visit Dalarna, Sweden. Since 2003 she is responsible for the strategic development of the tourism industry in the region.