Helsinki Marketing: Using WeChat to Source International Leads and Attract More Visitors

Helsinki's geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.

While Helsinki is currently overshadowed by other European capitals, its geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.

While Helsinki is currently overshadowed by other European capitals, its geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.

Tia Hallanoro, Director of Brand Communications & Digital Development at Helsinki Marketing Ltd, shares the challenges and successes of being a small, challenger destination.

While Helsinki is currently over shadowed by other European capitals, its geographic location is a huge strategic advantage, providing the shortest route between Europe and Asia.

Helsinki is very active in sustainable tourism, a world leader in utilising Open Data, and most significantly, has recently launched the WeChat Helsinki mini program to provide a seamless experience to its most influential visitors, the Chinese market.

Key Takeaways

Published on:
February 2018
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