Contiki, the world's leading youth travel company have been working hard to stay on point when it comes to engaging with the millennial audience. Now more than ever that means adopting a content led approach and re-positioning the Contiki Marketing Lab to thinking like a publisher.

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David Meany, Head of Brand Partnerships at Contiki talks about how they've been managing content partners with tourist boards and brands to drive awareness and ultimately drive sales on bookable product. David shares how DMO's can break out of their traditional "book now" tactical partnerships cluttered with print and digital banner ads to creating engaging content partnerships which truly resonate with difficult to influence a millennial audience.