Lessons Learnt on DMO Digitalisation with The Federation of Breton Tourist Offices

The Federation of Breton Tourist Offices joined us at #DTTTGlobal to share its vision of the future of travel.

The Federation of Breton Tourist Offices joined us at #DTTTGlobal to share its vision of the future of travel and to explain how DMO's are a crucial part of the strategy. This talk provided a reflection and action plan that all Breton actors share and implement to achieve the shared objectives set, complemented by a prospective vision of the decentralised web to restore the power to the DMOs and regain control of the valuable data needed to optimise the visitor experience as much as possible.

The Federation of Breton Tourist Offices joined us at #DTTTGlobal to share its vision of the future of travel and to explain how DMO's are a crucial part of the strategy. This talk provided a reflection and action plan that all Breton actors share and implement to achieve the shared objectives set, complemented by a prospective vision of the decentralised web to restore the power to the DMOs and regain control of the valuable data needed to optimise the visitor experience as much as possible.


Key Takeaways

1. Based on pooling thoughts and resources with partners throughout the destination to optimise the digital process. There are currently 200 actors involved.

2. Implementation will be carried out in waves to allow each actor to embark on the process. It's important to make sure all partners are fully on board in order for the collaborative approach to succeed.

3. Tourism players must adapt quickly to meet new customer expectations and a multi-stakes approach is required, connecting the visitor benefit, the territory's benefit and partners.

Published on:
December 2019
About the contributor

Pierre Bouton

Formerly working as the Director of the Alençon Tourist Board, Pierre Bouton is now at the head of the Brittany Tourist Offices. He represents various regional or national bodies and oversees the administrative and financial management of the OTB.