Marketing Collectively with OnlyLyon

Alongside Helsinki, OnlyLyon is the winner of the 'European Capital of Smart Tourism' 2019 award.

Camille Lenoble & Blandine Thenet from OnlyLyon joined us to share insights and best practices of why and how the destination was able to win this award based on the four key cornerstones: Accessibility, Sustainability, Cultural Heritage and Digitalisation.

For OnlyLyon, being a smart destination is not only about being sustainable, and the focus on the other three areas are equally important.

Alongside Helsinki, OnlyLyon is the winner of the 'European Capital of Smart Tourism' 2019 award. Camille Lenoble & Blandine Thenet from OnlyLyon joined us to share insights and best practices of why and how the destination was able to win this award based on the four key cornerstones: Accessibility, Sustainability, Cultural Heritage and Digitalisation.

For OnlyLyon, being a smart destination is not only about being sustainable, and the focus on the other three areas are equally important. Being a 'well-balanced' destination in all its initiatives and across the board in terms of business, leisure and local tourism, enabled Lyon to win the title and continue to succeed in being a smart destination.


Read the article.

Key Takeaways

1. Being smart is not only about sustainability. It is important to have a well-balanced approach across all areas.

2. It's important to be transparent and share initiatives with the locals, communicating the benefits of what winning the title will bring to the destination.

3. To be smart and sustainable you need the participation of the whole destination to have something to promote.

4. Simple things can often be overlooked - e.g OnlyLyon does not currently have a sustainability policy on the website or visible for anyone to see. It's really important to communicate everything you are doing to partners and stakeholders.

5. It is a step by step approach. After signing up to the Global Destination Sustainability Index, OnlyLyon is able to gauge it's ranking and benchmark progress.

Published on:
December 2019
About the contributor

Camille Lenoble

Camille Lenoble is the head of marketing for ONLYLYON Tourisme. She will talk about Lyon's award as the European Capital of Smart Tourism for 2019 along with Helsinki, with a special focus on ONLYLYON Experience, a unique destination CRM being displayed in Lyon this year.

Blandine Thenet

Blandine Thenet is the Promotions Director for ONLYLYON. Her objectives are to raise the awareness of Lyon and to increase the incoming flow of leisure travellers by working with the professionals of the sector, the media and the general public, in France and on the international stage.