Responsive Storytelling

Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.

With a focus on markets abroad to effectively understand local markets better, incorporating social listening and responsive marketing as a key factor in content creation.

With a focus on markets abroad to effectively understand local markets better, incorporating social listening and responsive marketing as a key factor in content creation.

The team from Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation by creating a dedicated storytelling team. With a focus on markets abroad to effectively understand local markets better, incorporating social listening and responsive marketing as a key factor in content creation.

Key Takeaways

Published on:
June 2019
About the contributor

Katrine Mosfjeld

Katrine Mosfjeld has worked all her professional life in the tourism industry. She has gained significant competence in reorganizing, modernizing and building new competence in the organizations she has been in charge of.

SUSTAINABILITY LEADERSHIP PROGRAMME

Become a certified Sustainability Advocate

Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.

Join the next cohort
DESIGN THINKING FUNDAMENTALS

Become a Certified Design Thinker

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Join the next cohort
AI FUNDAMENTALS

Become a Certified AI Leader

Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.

Join the next cohort