Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
We welcomed a panel of varied perspectives from Saalbach Hinterglemm Tourism, Estonia Tourist Board, Destination Uppsala and NordicTB, to discuss how they incorporate influencer marketing into their strategies and the successes and challenges that come with that.
We welcomed a panel of varied perspectives from Saalbach Hinterglemm Tourism, Estonia Tourist Board, Destination Uppsala and NordicTB, to discuss how they incorporate influencer marketing into their strategies and the successes and challenges that come with that.
Influencer marketing is not a new concept, however, since the discovery of social media influencers becoming a significantly successful tool in leveraging a destination's offer, this concept has continued to evolve.
We welcomed a panel of varied perspectives from Saalbach Hinterglemm Tourism, Estonia Tourist Board, Destination Uppsala and NordicTB, to discuss how they incorporate influencer marketing into their strategies and the successes and challenges that come with that.
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Heili is the Head of Tourism Marketing (B2C) in Visit Estonia since January 2018. Heili has held the positions of Marketing and Communications Manager in Estonian leading TV channel as well as being the Editor in Chief of format magazine Hola! (Hello!) Estonian version.
Paul Kubalek has been working for the Tourist Board Saalbach Hinterglemm for over 20 years. When he started, there was only one PC with internet access, communication mainly happened via phone and telefax.
Janicke Hansen has been working within the field of Marketing for over 17 years, and now runs a consulting firm providing travel and marketing related services for tourism organisations, destinations and brands within travel and hospitality.
Helena Bovin is the marketing manager at Destination Uppsala. She oversees the company's marketing and partnership activities. She brings valuable experience from the hospitality industry and strong digital skills.
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