Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today.
Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today, and how this new brand has been effective in communicating the many different elements that make Ticino unique.
Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today, and how this new brand has been effective in communicating the many different elements that make Ticino unique.
Manuela Nicoletti, Director of Marketing at Ticino Turismo, speaks about the evolution of the destination brand we see today, and how this new brand has been effective in communicating the many different elements that make Ticino unique.
Manuela also shares insight into the importance of content within the communication strategy, generating good video material and photo galleries, focusing on storytelling and inspirational content as well as why traditional print media is still included in the strategy. Micro experiences are also part of the new strategy.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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