Unconventional Ideas X Collaboration = Energy

Peter Kentie, Managing Director of Eindhoven365, shares insights on how the city successfully developed one dynamic, open source brand, and how the role of the DMO is an open discussion in Eindhoven.

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Using the city's strategic advantage of creative and tech talent, and focusing on three key domains of technology, design and knowledge, Eindhoven brought together a team from all different industries within the city to create a truly dynamic identity.