Today's travellers are busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more.
Today's traveller is busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more. Jason share examples of how New York City has tackled these evolving needs to meet tourists where they are, across marketing channels - from web to social to OOH, and now most recently using bots.
Created for destinations around the world, this programme will provide the insight to help you become a sustainability leader within your organisation.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
Designed to teach you how to master must-have tools and acquire essential skills to succeed in managing your destination or organisation, be ready to challenge all of your assumptions.
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