Today's travellers are busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more.
Today's traveller is busy, distracted and yet more informed about the places they want to go than ever before thanks to social media.
Chute conducted a study to understand the challenges destinations face when seeking the attention of potential travellers. Jody shares the results of the study, covering the social media platform and content preferences of travellers, reasons why travellers aren't following destinations on social, and more. Jason share examples of how New York City has tackled these evolving needs to meet tourists where they are, across marketing channels - from web to social to OOH, and now most recently using bots.
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