The private sector has been championing data & tech for some time, with some really great examples of product and service innovation arising from various initiatives.

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More recently we've seen the world's major cities also champion open data, particularly in fields such as transportation.

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#DTTT Expert Alex Bainbridge shares some thought-provoking ideas on the potential for Data in Tourism.What data can destinations create, commission or locally facilitate that innovators need (today and in the near future)? How can destinations actively work with innovators that change the industry? Digital innovator and entrepreneur, Alex Bainbridge takes us through examples and discuss where destinations can lead where commercial companies cannot.