Industry Development Programme
The #DTTT's Industry Development Programme is designed to help DMOs deliver a structured plan to support the digitalisation, growth and competitiveness of their tourism industry.
The Programme is built according to the destination's needs and can be run in a series of stages. The aim is to provide targeted action on specific needs assessed challenges faced by SMEs on an everyday basis.
Helping DMOs Transform Their Industry
Understanding Micro Enterprise Challenges
The Industry Development Programme is the perfect compliment to your DMP, whether it's fully developed or you're in the process of creating a development plan.
The Digital Maturity Assessment
Benchmarking is a critical factor in understanding how you fare against others in the market. Thanks to the consistency of the Digital Maturity Assessment, we allow you to benchmark how your region's businesses perform against other regions elsewhere. This helps you to gauge the overall level of digitalisation in your industry but also set KPIs for improvement over time.
The #DTTT's team of experts can create a follow-up plan of business coaching with businesses who have undertaken the assessment, designed to help give them one-to-one guidance on where they can take action and make improvements in their business.
Spending 2-3 hours with an expert, in person or in a virtual room helps businesses get access to direct support on specific decisions within their business activities. Our experts are trained in business coaching and follow a structured process to interview, provide a qualitative analysis and offer concrete recommendations.
Complimenting assessments and coaching with a broader capacity building programme helps you to provide vision and strategic guidance, followed-up with hands-on operational guidance.
The #DTTT is highly experienced in running a range of industry training, workshop sessions and trend sessions, helping businesses and destinations to identify opportunities on the horizon and consider the impact for them.
Experiential travel is one of the biggest trends impacting the industry right now and it's a shift that DMOs cannot afford to ignore. The #DTTT's extensive Product & Experience work can be brought in and the right point to aide with Product & Experiences Co-Creation among businesses.
There are minimal barriers however to getting started. We kick-off as part of a regular industry development programme with one-to-one business networking, to help businesses in a region identify possible collaborations.
The #DTTT's Expert team is on-hand to help at each stage in the Industry Development Process, from designing the initial assessments, through to mentorship coaching and industry training.