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Opinion

Opinion

Browse the latest opinion pieces from the DTTT's Knowledge Team and industry experts invited to share their views on current trends and developments.

Featured Opinions

Are We Investing Enough in Digital?

Digitalisation has been the core element of transformation in tourism. The emergence of the latest digital technologies has made it essential for destinations and tourism organisations to invest in an end-to-end digitalisation process to meet the demands of a tech-savvy generation of travellers.

November 16, 2022
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Event

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022
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Trends

Trends Driving Digital Transformation in Tourism

November 4, 2022
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Digital

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022
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Opinions and Articles

Dip into some of the latest pieces written by the knowledge team on current industry trends.
All
Digitalisation
Research & Policy
Sustainability
Event

How are Key Players Pivoting their Strategies to Navigate Through Times of Disruption?

November 25, 2022
Digital

Are We Investing Enough in Digital?

November 16, 2022
Digital

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022
Event

What is the Place for Sustainability in Tourism Transformation?

November 11, 2022
Trends

Trends Driving Digital Transformation in Tourism

November 4, 2022
Sustainability

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

November 2, 2022
Event

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022
Digital

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022
Destination Transformation

Visit Kent: Preparing local businesses for the industry challenges

September 29, 2022
Event

Exploring the transformation in tourism with X. Festival 2022: The Leaders Summit

September 26, 2022
Event

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022
Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022
DMO Questions

Wonderful Copenhagen: Staying competitive in a dynamic environemnt

September 8, 2022
Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022
Technology

Leveraging Technology for Sustainable Tourism Development

July 26, 2022
Digital

Travel chaos and the critical role of DMOs 

July 21, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Innovation

Digitalisation Barriers & Policy Intervention

July 4, 2022
Digital

The Era of Transformative Technologies

June 22, 2022
Sustainability

Linking Sustainability with Design

June 22, 2022
Business

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

June 20, 2022
Marketing

Influencing People to Book Travel

May 5, 2022
Digital

Public Policy & Development – Digitalisation Barriers & Policy Intervention

April 29, 2022
Event

Creating a Collaborative Experience with Design Offices

April 28, 2022
COVID-19

The Pandemic is Pushing The City to Question Itself

April 27, 2022
Event

Discover the XDW Urban Jungle

April 26, 2022
Event

X Design Week 2022 - All you need to know!

April 26, 2022
Sustainability

Perspectives on measuring the impact of tourism

April 26, 2022
Sustainability

Communicating Sustainability Actions to Customers

March 23, 2022
Sustainability

Bonding with the planet

March 10, 2022
Destination Transformation

How do destinations approach authenticity in developing travel and tourism experiences?

March 4, 2022
Design Thinking

Transforming Tourism with Design Thinking

March 3, 2022
Digital

How are creativity and innovation revolutionising human experiences in physical space?

March 2, 2022
Event

Trends. Transition. Purpose.

March 2, 2022
Destination Transformation

Tourism Development: An Inclusive Approach With its Community

March 2, 2022
Event

Let’s Meet Again #IRL

January 7, 2022
Event

X.Festival: Imagining the DMO in 2050

December 6, 2021
Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021
Sustainability

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021
Sustainability

The Global Goals

November 9, 2021
Sustainability

DMO Journeys: Îles de la Madeleine

October 18, 2021
Digital

DMO Journeys: Dolomiti Paganella

October 12, 2021
Sustainability

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021
Sustainability

Sustainability

September 20, 2021
Knowledge Exchange

Shifting Tactics

September 14, 2021
Destination Transformation

Plan and Manage a High Density of Visitors

August 18, 2021
Digital

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021
Research and Policy

What Solutions for Managing Tourism Flow?

August 4, 2021
Experiences

Improving Customer Experience Through Technology

July 23, 2021
Trends

June Trends Chat

June 18, 2021
Sustainability

Multicultural and Diversity Best Practices in Tourism

June 8, 2021
Knowledge Exchange

Storytelling: Craft Your Destination's Story

May 26, 2021
Content Creation

Engagement: Triggering a Reaction Through Web Design

May 24, 2021
Trends

May Trends Chat

May 20, 2021
Trends

April Trends Chat

April 30, 2021
Research and Policy

Strengthening Knowledge Share for City Destinations

April 28, 2021
Partnership

Content Partnerships

April 7, 2021
Partnership

Leveraging High Profile Sports Partnerships

April 1, 2021
Targets & Objectives

We Are Aotearoa

March 30, 2021
Sustainability

Sustainability Best Practices

March 26, 2021
Event

My Favourite Talks from X. Festival

March 25, 2021
Digital

Digitalisation in times of COVID

March 4, 2021
Digital

Innovating with Digital to Succeed with Remote Learning

February 1, 2021
Trends

How are consumer attitudes shaping Travel trends in 2021?

January 13, 2021
Event

X. Imagine Recap

December 17, 2020
Event

X. Rebuild Recap

December 9, 2020
Event

X. Engage Recap

December 7, 2020
Event

X. Purpose Recap

December 1, 2020
Event

X. Disrupt Recap

November 30, 2020
COVID-19

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020
Destination Transformation

Delivering an Industry Development Programme

October 28, 2020
DMO Questions

PR & Media Best Practices for Destinations

October 20, 2020
Event

X. Festival: Reshaping the Visitor Economy

October 14, 2020
Branding

Destination Branding

November 7, 2019
Destination Transformation

Singapore Tourism Board - Strategy Towards 2020

October 23, 2019
Sustainability

Think Sustainably with Helsinki Marketing

September 11, 2019
Experiences

The Importance of Locality in the Hotel Experience

June 19, 2015
Social Media

Role of Facebook for Tourism

March 15, 2014
Social Media

The 12 Social Media Personality Types

April 18, 2013
Campus

Brand & Experience Trend Talks 2019

Digital

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022
Trends

Trends Driving Digital Transformation in Tourism

November 4, 2022
Event

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022
Digital

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022
Event

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022
Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022
Technology

Leveraging Technology for Sustainable Tourism Development

July 26, 2022
Digital

Travel chaos and the critical role of DMOs 

July 21, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Innovation

Digitalisation Barriers & Policy Intervention

July 4, 2022
Digital

The Era of Transformative Technologies

June 22, 2022
Sustainability

Linking Sustainability with Design

June 22, 2022
Business

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

June 20, 2022
Digital

Public Policy & Development – Digitalisation Barriers & Policy Intervention

April 29, 2022
Event

Discover the XDW Urban Jungle

April 26, 2022
Event

X Design Week 2022 - All you need to know!

April 26, 2022
Digital

How are creativity and innovation revolutionising human experiences in physical space?

March 2, 2022
Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021
Digital

DMO Journeys: Dolomiti Paganella

October 12, 2021
Digital

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021
Trends

June Trends Chat

June 18, 2021
Content Creation

Engagement: Triggering a Reaction Through Web Design

May 24, 2021
Sustainability

Sustainability Best Practices

March 26, 2021
Event

My Favourite Talks from X. Festival

March 25, 2021
Digital

Digitalisation in times of COVID

March 4, 2021
Digital

Innovating with Digital to Succeed with Remote Learning

February 1, 2021
Event

X. Engage Recap

December 7, 2020
Destination Transformation

Delivering an Industry Development Programme

October 28, 2020
Social Media

Role of Facebook for Tourism

March 15, 2014
Digital

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Innovation

Digitalisation Barriers & Policy Intervention

July 4, 2022
Digital

Public Policy & Development – Digitalisation Barriers & Policy Intervention

April 29, 2022
Research and Policy

Strengthening Knowledge Share for City Destinations

April 28, 2021
Event

X. Imagine Recap

December 17, 2020
Event

X. Rebuild Recap

December 9, 2020
Social Media

The 12 Social Media Personality Types

April 18, 2013
Event

What is the Place for Sustainability in Tourism Transformation?

November 11, 2022
Sustainability

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

November 2, 2022
Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022
Technology

Leveraging Technology for Sustainable Tourism Development

July 26, 2022
Trends

Trends That Help Us Understand 2022

July 4, 2022
Digital

The Era of Transformative Technologies

June 22, 2022
Sustainability

Linking Sustainability with Design

June 22, 2022
Sustainability

Perspectives on measuring the impact of tourism

April 26, 2022
Sustainability

Communicating Sustainability Actions to Customers

March 23, 2022
Sustainability

Bonding with the planet

March 10, 2022
Event

Trends. Transition. Purpose.

March 2, 2022
Event

X.Festival: Imagining the DMO in 2050

December 6, 2021
Sustainability

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021
Sustainability

The Global Goals

November 9, 2021
Sustainability

DMO Journeys: Îles de la Madeleine

October 18, 2021
Sustainability

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021
Sustainability

Sustainability

September 20, 2021
Trends

May Trends Chat

May 20, 2021
Trends

April Trends Chat

April 30, 2021
Sustainability

Sustainability Best Practices

March 26, 2021
Event

My Favourite Talks from X. Festival

March 25, 2021
Event

X. Imagine Recap

December 17, 2020
Event

X. Purpose Recap

December 1, 2020
Event

X. Disrupt Recap

November 30, 2020
COVID-19

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020
Sustainability

Think Sustainably with Helsinki Marketing

September 11, 2019
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