Opinion

Browse the latest opinion pieces from the DTTT's Knowledge Team and industry experts invited to share their views on current trends and developments.

Featured Opinions

Where Can Data Take Us?

In episode 2 of our "Driving Place-Based Innovation" series in partnership with NewcastleGateshead initiative, we'll discuss the importance of data with Tyne and Wear Archives and Museums, and Milano & Partners. Data is clearly of great value to all companies in the travel sector; from specific attractions, right up to the destination level.

The Future of the Digital User Journey

January 17, 2023

Visual Classifier for Destination Brands

February 7, 2023

International Women's Day 2023

Opinions and Articles

Dip into some of the latest pieces written by the knowledge team on current industry trends.

Destination Transformation

Where Can Data Take Us?

Innovation to Encourage Creativity and Playfulness

International Women's Day 2023

How Real-Time Data and Livestreaming helps with Targeting and Marketing

February 23, 2023

Design Thinking

What challenges will you be visioneering?

February 20, 2023

X Design Week: Shaping Tourism Innovation

February 15, 2023

Electric cars and the tourism industry

February 14, 2023

Touristic potential of esports

February 10, 2023

Design Thinking

Dolomiti Paganella Design Thinking Workshop Series

February 9, 2023

Visual Classifier for Destination Brands

February 7, 2023

Knowledge Exchange

Plan for Vacation Day 2023

January 31, 2023

Destination Transformation

10 Essential Steps to Maximising Membership in 2023

January 19, 2023

The Future of the Digital User Journey

January 17, 2023

Data-Driven Destinations: Investing in Data Capabilities

December 21, 2022

Data-Driven Destinations: Selecting the Right Data & Content

December 20, 2022

Data-Driven Destinations: Processes & Development

December 13, 2022

8 Considerations for Tourism's Future

November 30, 2022

8 key Insights Shaping Tourism in 2023

November 29, 2022

Are Tourism Brands Embedding Today's Trends?

November 28, 2022

How are Key Players Pivoting their Strategies to Navigate Through Times of Disruption?

November 25, 2022

Are We Investing Enough in Digital?

November 16, 2022

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022

What is the Place for Sustainability in Tourism Transformation?

November 11, 2022

Trends Driving Digital Transformation in Tourism

November 4, 2022

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

November 2, 2022

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Destination Transformation

Visit Kent: Preparing local businesses for the industry challenges

September 29, 2022

Exploring the transformation in tourism with X. Festival 2022: The Leaders Summit

September 26, 2022

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022

Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022

Wonderful Copenhagen: Staying competitive in a dynamic environemnt

September 8, 2022

Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022

Leveraging Technology for Sustainable Tourism Development

Travel chaos and the critical role of DMOs

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

The Era of Transformative Technologies

Linking Sustainability with Design

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

Influencing People to Book Travel

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Creating a Collaborative Experience with Design Offices

The Pandemic is Pushing The City to Question Itself

Discover the XDW Urban Jungle

X Design Week 2022 - All you need to know!

Perspectives on measuring the impact of tourism

Communicating Sustainability Actions to Customers

Research and Policy

How to communicate sustainable actions to its customers

Bonding with the planet

Destination Transformation

How do destinations approach authenticity in developing travel and tourism experiences?

Design Thinking

Transforming Tourism with Design Thinking

How are creativity and innovation revolutionising human experiences in physical space?

Trends. Transition. Purpose.

Destination Transformation

Tourism Development: An Inclusive Approach With its Community

Let’s Meet Again #IRL

January 7, 2022

X.Festival: Imagining the DMO in 2050

December 6, 2021

Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021

The Global Goals

November 9, 2021

DMO Journeys: Îles de la Madeleine

October 18, 2021

DMO Journeys: Dolomiti Paganella

October 12, 2021

Framing Digitalisation and Sustainability

October 5, 2021

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021

Sustainability

September 20, 2021

Content Marketing

September 15, 2021

Knowledge Exchange

Shifting Tactics

September 14, 2021

Destination Transformation

Plan and Manage a High Density of Visitors

August 18, 2021

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021

Research and Policy

What Solutions for Managing Tourism Flow?

Improving Customer Experience Through Technology

June Trends Chat 2021

Multicultural and Diversity Best Practices in Tourism

Knowledge Exchange

Storytelling: Craft Your Destination's Story

Content Creation

Engagement: Triggering a Reaction Through Web Design

May Trends Chat 2021

April Trends Chat 2021

Research and Policy

Strengthening Knowledge Share for City Destinations

Content Partnerships

Leveraging High Profile Sports Partnerships

Targets & Objectives

We Are Aotearoa

Sustainability Best Practices

10 Destinations on the Leading Edge

March Trends Chat 2021

February Trends Chat 2021

Digitalisation in times of COVID

January Trends Chat 2021

February 15, 2021

Innovating with Digital to Succeed with Remote Learning

February 1, 2021

How are consumer attitudes shaping Travel trends in 2021?

January 13, 2021

X. Imagine Recap

December 17, 2020

X. Rebuild Recap

December 9, 2020

X. Engage Recap

December 7, 2020

X. Purpose Recap

December 1, 2020

X. Disrupt Recap

November 30, 2020

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020

Influencer Marketing in 2020

November 14, 2020

The Role of Digital on the Customer Journey

November 13, 2020

Destination Transformation

Delivering an Industry Development Programme

October 28, 2020

PR & Media Best Practices for Destinations

October 20, 2020

Knowledge Exchange

Consumer Campaign for Industry Activation Case Study

October 19, 2020

Innovation to Encourage Creativity and Playfulness

Design Thinking

What challenges will you be visioneering?

February 20, 2023

X Design Week: Shaping Tourism Innovation

February 15, 2023

Visual Classifier for Destination Brands

February 7, 2023

The Future of the Digital User Journey

January 17, 2023

Data-Driven Destinations: Processes & Development

December 13, 2022

8 Considerations for Tourism's Future

November 30, 2022

Are Tourism Brands Embedding Today's Trends?

November 28, 2022

Digitalisation as a Catalytic Driving Force for Growth among SMEs

November 15, 2022

Trends Driving Digital Transformation in Tourism

November 4, 2022

How Can We Ensure the Wellbeing of the Tourism Workforce and Retain Talent?

October 27, 2022

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022

Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022

Leveraging Technology for Sustainable Tourism Development

Travel chaos and the critical role of DMOs

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

The Era of Transformative Technologies

Linking Sustainability with Design

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Discover the XDW Urban Jungle

X Design Week 2022 - All you need to know!

How are creativity and innovation revolutionising human experiences in physical space?

Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021

DMO Journeys: Dolomiti Paganella

October 12, 2021

Framing Digitalisation and Sustainability

October 5, 2021

Content Marketing

September 15, 2021

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021

June Trends Chat 2021

Content Creation

Engagement: Triggering a Reaction Through Web Design

Sustainability Best Practices

10 Destinations on the Leading Edge

February Trends Chat 2021

Digitalisation in times of COVID

Innovating with Digital to Succeed with Remote Learning

February 1, 2021

X. Engage Recap

December 7, 2020

Influencer Marketing in 2020

November 14, 2020

The Role of Digital on the Customer Journey

November 13, 2020

Destination Transformation

Delivering an Industry Development Programme

October 28, 2020

Knowledge Exchange

Consumer Campaign for Industry Activation Case Study

October 19, 2020

Role of Facebook for Tourism

Destination Transformation

Where Can Data Take Us?

The Future of the Digital User Journey

January 17, 2023

Data-Driven Destinations: Processes & Development

December 13, 2022

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Research and Policy

How to communicate sustainable actions to its customers

Research and Policy

Strengthening Knowledge Share for City Destinations

X. Imagine Recap

December 17, 2020

X. Rebuild Recap

December 9, 2020

The 12 Social Media Personality Types

X Design Week: Shaping Tourism Innovation

February 15, 2023

Electric cars and the tourism industry

February 14, 2023

8 Considerations for Tourism's Future

November 30, 2022

What is the Place for Sustainability in Tourism Transformation?

November 11, 2022

How Can We Achieve an All-Inclusive, Green and Sustainable Tourism Industry?

November 2, 2022

Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022

Leveraging Technology for Sustainable Tourism Development

Trends That Help Us Understand 2022

The Era of Transformative Technologies

Linking Sustainability with Design

Perspectives on measuring the impact of tourism

Communicating Sustainability Actions to Customers

Research and Policy

How to communicate sustainable actions to its customers

Bonding with the planet

Trends. Transition. Purpose.

X.Festival: Imagining the DMO in 2050

December 6, 2021

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021

The Global Goals

November 9, 2021

DMO Journeys: Îles de la Madeleine

October 18, 2021

Framing Digitalisation and Sustainability

October 5, 2021

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021

Sustainability

September 20, 2021

May Trends Chat 2021

April Trends Chat 2021

Sustainability Best Practices

10 Destinations on the Leading Edge

X. Imagine Recap

December 17, 2020

X. Purpose Recap

December 1, 2020

X. Disrupt Recap

November 30, 2020

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020

Think Sustainably with Helsinki Marketing

September 11, 2019