Opinion

Browse the latest opinion pieces from the DTTT's Knowledge Team and industry experts invited to share their views on current trends and developments.

Featured Opinions

Leveraging Technology for Sustainable Tourism Development

This WB and DTTT webinar addressed the main industry challenges and barriers to using technology in supporting the sustainable development of destinations and businesses.

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Trends That Help Us Understand 2022

The Era of Transformative Technologies

Opinions and Articles

Dip into some of the latest pieces written by the knowledge team on current industry trends.

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Destination Transformation

Visit Kent: Preparing local businesses for the industry challenges

September 29, 2022

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022

Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022

Wonderful Copenhagen: Staying competitive in a dynamic environemnt

September 8, 2022

Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022

Leveraging Technology for Sustainable Tourism Development

Travel chaos and the critical role of DMOs

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

The Era of Transformative Technologies

Linking Sustainability with Design

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

Influencing People to Book Travel

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Creating a Collaborative Experience with Design Offices

The Pandemic is Pushing The City to Question Itself

Discover the XDW Urban Jungle

X Design Week 2022 - All you need to know!

Perspectives on measuring the impact of tourism

Communicating Sustainability Actions to Customers

Bonding with the planet

Destination Transformation

How do destinations approach authenticity in developing travel and tourism experiences?

Design Thinking

Transforming Tourism with Design Thinking

How are creativity and innovation revolutionising human experiences in physical space?

Trends. Transition. Purpose.

Destination Transformation

Tourism Development: An Inclusive Approach With its Community

Let’s Meet Again #IRL

January 7, 2022

X.Festival: Imagining the DMO in 2050

December 6, 2021

Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021

The Global Goals

November 9, 2021

DMO Journeys: Îles de la Madeleine

October 18, 2021

DMO Journeys: Dolomiti Paganella

October 12, 2021

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021

Sustainability

September 20, 2021

Knowledge Exchange

Shifting Tactics

September 14, 2021

Destination Transformation

Plan and Manage a High Density of Visitors

August 18, 2021

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021

Research and Policy

What Solutions for Managing Tourism Flow?

Improving Customer Experience Through Technology

June Trends Chat

Multicultural and Diversity Best Practices in Tourism

Knowledge Exchange

Storytelling: Craft Your Destination's Story

Content Creation

Engagement: Triggering a Reaction Through Web Design

May Trends Chat

April Trends Chat

Research and Policy

Strengthening Knowledge Share for City Destinations

Content Partnerships

Leveraging High Profile Sports Partnerships

Targets & Objectives

We Are Aotearoa

Sustainability Best Practices

My Favourite Talks from X. Festival

Digitalisation in times of COVID

Innovating with Digital to Succeed with Remote Learning

February 1, 2021

How are consumer attitudes shaping Travel trends in 2021?

January 13, 2021

X. Imagine Recap

December 17, 2020

X. Rebuild Recap

December 9, 2020

X. Engage Recap

December 7, 2020

X. Purpose Recap

December 1, 2020

X. Disrupt Recap

November 30, 2020

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020

Destination Transformation

Delivering an Industry Development Programme

October 28, 2020

PR & Media Best Practices for Destinations

October 20, 2020

X. Festival: Reshaping the Visitor Economy

October 14, 2020

Destination Branding

November 7, 2019

Destination Transformation

Singapore Tourism Board - Strategy Towards 2020

October 23, 2019

Think Sustainably with Helsinki Marketing

September 11, 2019

The Importance of Locality in the Hotel Experience

Role of Facebook for Tourism

The 12 Social Media Personality Types

Brand & Experience Trend Talks 2019

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Will Impact and Purpose Define Abu Dhabi’s Meetings and Events Sector Recovery?

September 26, 2022

Destination Transformation

Smålands Turism: Embracing disruption to lead the way towards a digital future

September 22, 2022

Leveraging Technology for Sustainable Tourism Development

Travel chaos and the critical role of DMOs

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

The Era of Transformative Technologies

Linking Sustainability with Design

DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Discover the XDW Urban Jungle

X Design Week 2022 - All you need to know!

How are creativity and innovation revolutionising human experiences in physical space?

Targets & Objectives

Dolomiti Paganella: A Revision of Their Digital Strategy

November 22, 2021

DMO Journeys: Dolomiti Paganella

October 12, 2021

Maintaining Engagement on Social and Exploring Emerging Channels

August 17, 2021

June Trends Chat

Content Creation

Engagement: Triggering a Reaction Through Web Design

Sustainability Best Practices

My Favourite Talks from X. Festival

Digitalisation in times of COVID

Innovating with Digital to Succeed with Remote Learning

February 1, 2021

X. Engage Recap

December 7, 2020

Destination Transformation

Delivering an Industry Development Programme

October 28, 2020

Role of Facebook for Tourism

Overcoming barriers to digitalisation and policy intervention with UNITAR

October 6, 2022

Trends That Help Us Understand 2022

Digitalisation Barriers & Policy Intervention

Public Policy & Development – Digitalisation Barriers & Policy Intervention

Research and Policy

Strengthening Knowledge Share for City Destinations

X. Imagine Recap

December 17, 2020

X. Rebuild Recap

December 9, 2020

The 12 Social Media Personality Types

Design Thinking

Driving Local Businesses toward a common Sustainability Vision

September 5, 2022

Leveraging Technology for Sustainable Tourism Development

Trends That Help Us Understand 2022

The Era of Transformative Technologies

Linking Sustainability with Design

Perspectives on measuring the impact of tourism

Communicating Sustainability Actions to Customers

Bonding with the planet

Trends. Transition. Purpose.

X.Festival: Imagining the DMO in 2050

December 6, 2021

Îles de la Madeleine: Tourism Day & Sustainable Strategy

November 22, 2021

The Global Goals

November 9, 2021

DMO Journeys: Îles de la Madeleine

October 18, 2021

How to Implement a Sustainable Tourism Strategy in a Destination?

September 30, 2021

Sustainability

September 20, 2021

May Trends Chat

April Trends Chat

Sustainability Best Practices

My Favourite Talks from X. Festival

X. Imagine Recap

December 17, 2020

X. Purpose Recap

December 1, 2020

X. Disrupt Recap

November 30, 2020

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

November 27, 2020

Think Sustainably with Helsinki Marketing

September 11, 2019