State of Destination Marketing 2026: Building Bold Digital Marketing Strategies

As destination marketing continues to evolve, DMOs are reimagining how to engage with travellers and contribute to their local communities. Join us for an exciting live discussion, in collaboration with Sojern, to dive into their State of Destination Marketing 2026 report. The report gathers insights from leading DMOs from across the world to explore the key trends, challenges and opportunities shaping destination marketing today, highlighting:
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• The Evolving Role of DMOs: How destination marketers are stepping into stewardship roles and reshaping long-term impact through strategic storytelling.
• Key Industry Trends: Exploring the dominance of social media and the growing role of AI and location data in unlocking new levels of personalisation and emotional connection in destination marketing.
• Digital Advertising: Why digital advertising has become the foundation of destination marketing, with many DMOs now dedicating the majority of their total marketing budgets to it.
• Facing Digital Challenges: How DMOs are rethinking their digital strategy to navigate budget constraints, content overload concerns and ROI pressure.
• Multichannel Strategies: How platform complexity is pushing marketers to adopt more strategic and streamlined full-funnel approaches to engage high-value audiences
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Register here.

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Nicholas Hall

CEO

Digital Tourism Think Tank

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Stewart Smith

Managing Director MEA

Sojern





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