Case Studies

Using WebXR for browser-based XR experiences represents a shift towards accessible and scalable digital infrastructure.

The convergence of AR technology with location-based storytelling represents a pivotal moment in destination experience design.

The Museums in the Metaverse (MiM) project fundamentally reconceptualises how cultural institutions can leverage immersive technologies.

Fiona Mowat and Beth Daley share Europeana's strategic approach to digital storytelling, offering a blueprint for narrative frameworks.

The campaign represents how destinations can build lasting relationships with Gen Alpha whilst advancing sustainability objectives.

The growing influence of Gen Alpha presents destinations with a challenge, driving a shift in how digital experiences are consumed and shared.

Establishing a strategic framework for leveraging films as a catalyst for destination marketing.

The transformation of North East England from industrial powerhouse to digital innovation hub is a strategic example of destination development.

Tourism stands at the threshold of a fundamental paradigm shift that extends far beyond the incremental innovations of recent digital transformations.