Today, working with data remains overwhelming for most organisations, governments and businesses. They face a number of challenges with regards to data access, (re-)use and sharing in a constant and high-quality manner but also storing and processing it while ensuring privacy and security, especially when it is used in a manner that is not regulated under a harmonised framework.

In a move to respond to the digital transition of the tourism industry, 20 organisations representing the travel and tourism sector at European level agreed to sign a Code of Conduct on data sharing in the tourism sector.

The goal of the Code of Conduct on Data Sharing in Tourism is to:

• Build trust between relevant tourism stakeholders and provide strategic support on how to capitalise on mutually beneficial data sharing partnerships in the tourism industry.
• Foster data sharing in the tourism sector within the EU, while contributing to an EU-wide architecture for data exchange by supporting a set of common principles and guidelines for relevant tourism stakeholders.
• Foster in the tourism area the EU’s global endeavours to gradually create, with the implementation of the 2020 European data strategy, a genuine single market for data.
• Ensure a level playing field whereby the public and private sector and relevant stakeholders have equal chances and opportunities in the use and sharing of data in tourism notably by supporting a set of principles on data exchanges.

1. Introduction
2. Goals & Objectives
3. Scope & Code of Conduct
4. Why Engage with the Code of Conduct?
5. Definitions
6. Set of Common Principles for Data Sharing
7. Case Studies
8. Overview of EU Regulatory Framework
9. Checklist for Data Sharing Agreements
10. Signatories of the Code of Conduct