Our 2023-2025 corporate strategy provides clarity about the choices we will make over the next three years and beyond. Our intention with this strategy is to:

• Reduce seasonality and regional disparity by growing the tourism economy across all regions of BC and in all seasons;
• Enable more tourism organizations and businesses to access technologies, marketing channels, planning tools, data, insights, and training that are otherwise only available to large businesses and organizations;
• Take action to continue to grow a sustainable, authentic Indigenous cultural tourism industry in BC.