Strategies
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Destination Strategy
Corporate Strategy 2023-2025
BC's tourism strategy targets year-round growth across regions & empowers businesses with tools & Indigenous tourism.
Summary
Our 2023-2025 corporate strategy provides clarity about the choices we will make over the next three years and beyond. Our intention with this strategy is to:
- Reduce seasonality and regional disparity by growing the tourism economy across all regions of BC and in all seasons;
- Enable more tourism organizations and businesses to access technologies, marketing channels, planning tools, data, insights, and training that are otherwise only available to large businesses and organizations;
- Take action to continue to grow a sustainable, authentic Indigenous cultural tourism industry in BC.
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