In an increasingly competitive, global market it is vital that Scotland is able to offer a memorable and unique visitor experience. Visitors are increasingly discerning in their choice of holiday destination and their reasons for visiting a country are often a desire for authentic and diverse experiences rather than just ‘a place to spend time’. They want to make real connections with the countries they visit so will actively seek destinations that can deliver an enriching life experience. Destinations that ensure tourism is a force for good, offer real connections with the places and people who live there, will be the destinations of choice for many and will remain in the heart of our visitors long after they have returned home.
Gaelic has a vital role to play and significant potential to contribute to visitors’ memorable experiences in Scotland. It is a key ingredient in the Scottish cultural offer while complementing other visitor interests such as food and drink as well as nature-based and ancestral tourism. The increasing interest in the Gaelic language and culture, from both domestic and international visitors, creates new opportunities for tourism and events businesses across Scotland to integrate Gaelic into our tourism proposition, crafting authentic and unique experiences our visitors desire, while in turn supporting jobs for Gaelic speakers and strengthening Gaelic communities.
In an increasingly competitive, global market it is vital that Scotland is able to offer a memorable and unique visitor experience. Visitors are increasingly discerning in their choice of holiday destination and their reasons for visiting a country are often a desire for authentic and diverse experiences rather than just ‘a place to spend time’. They want to make real connections with the countries they visit so will actively seek destinations that can deliver an enriching life experience. Destinations that ensure tourism is a force for good, offer real connections with the places and people who live there, will be the destinations of choice for many and will remain in the heart of our visitors long after they have returned home.
Gaelic has a vital role to play and significant potential to contribute to visitors’ memorable experiences in Scotland. It is a key ingredient in the Scottish cultural offer while complementing other visitor interests such as food and drink as well as nature-based and ancestral tourism. The increasing interest in the Gaelic language and culture, from both domestic and international visitors, creates new opportunities for tourism and events businesses across Scotland to integrate Gaelic into our tourism proposition, crafting authentic and unique experiences our visitors desire, while in turn supporting jobs for Gaelic speakers and strengthening Gaelic communities.
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