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Premium incentive travel has evolved beyond meeting sales goals and fostering loyalty, according to the latest Trends Report from the Incentive Research Foundation (IRF). In short, it’s gone from transactional to transformative.
In today’s dispersed and often “socially starved” work environment, incentive programs must foster a deeper sense of connection and purpose. That means addressing a desire to engage with others, dig deep into local culture, minimize the carbon footprint, and have a shared experience in giving back to the community. At the same time, the IRF report emphasizes that it’s essential to provide all of these elements in a safe and secure environment.
To see these principles in action, we need look no further than New Zealand. The destination not only provides the classic incentive travel must-haves of bucketlist adventures, stunning natural scenery, and rich cultural experiences; it also promises safety, sustainability, ground support, and accessibility. Top achievers are rewarded with transformative, once-in-a-lifetime experiences such as hiking among giant tree ferns with Māori storytellers, landing by helicopter on a snowcapped mountain, or taking a journey to Middle Earth — just to name a few.
“Aotearoa New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic and meaningful connections with culture, people and the environment” said Bjoern Spreitzer, general manager, New Zealand & Business Events.
Choosing the right destination is important, but it’s also key to finding on-theground support for your vision. To ensure an experience that’s both rewarding and socially responsible, partner with destination management companies and tourism organizations who can help identify the suppliers, agencies, and venues that tick all the boxes.
It’s partly a matter of logistical planning, and partly one of using the destination as a springboard for your own imagination. In this report, we’ll dive deep into New Zealand’s many offerings to uncover inspiring ideas that illustrate the new paradigm of transformational incentive travel.
Premium incentive travel has evolved beyond meeting sales goals and fostering loyalty, according to the latest Trends Report from the Incentive Research Foundation (IRF). In short, it’s gone from transactional to transformative.
In today’s dispersed and often “socially starved” work environment, incentive programs must foster a deeper sense of connection and purpose. That means addressing a desire to engage with others, dig deep into local culture, minimize the carbon footprint, and have a shared experience in giving back to the community. At the same time, the IRF report emphasizes that it’s essential to provide all of these elements in a safe and secure environment.
To see these principles in action, we need look no further than New Zealand. The destination not only provides the classic incentive travel must-haves of bucketlist adventures, stunning natural scenery, and rich cultural experiences; it also promises safety, sustainability, ground support, and accessibility. Top achievers are rewarded with transformative, once-in-a-lifetime experiences such as hiking among giant tree ferns with Māori storytellers, landing by helicopter on a snowcapped mountain, or taking a journey to Middle Earth — just to name a few.
“Aotearoa New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic and meaningful connections with culture, people and the environment” said Bjoern Spreitzer, general manager, New Zealand & Business Events.
Choosing the right destination is important, but it’s also key to finding on-theground support for your vision. To ensure an experience that’s both rewarding and socially responsible, partner with destination management companies and tourism organizations who can help identify the suppliers, agencies, and venues that tick all the boxes.
It’s partly a matter of logistical planning, and partly one of using the destination as a springboard for your own imagination. In this report, we’ll dive deep into New Zealand’s many offerings to uncover inspiring ideas that illustrate the new paradigm of transformational incentive travel.
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