Don’t just take our word for it: the number of mentions of “short-form video” by executives during quarterly earnings calls of companies like Meta and Alphabet have swelled during the past year.

Despite inflation and higher costs of travel in 2022, travelers were intent on taking trips they may have postponed during the pandemic and many destinations were thrilled with the surge in visitors. During those trips, travelers were sharing plenty of short-form videos like Instagram Reels or TikToks (because post on social media or it didn’t happen, right?!).

Travel brands like destination marketing organizations (DMOs) also shared more short-form videos, not only because they’re fun to watch, but because DMOs also understand people’s shrinking attention spans.

Travelers have too many options to count when it comes to consuming content and brands are catching on. TikTok, for example, considers itself an entertainment platform instead of a social network. For DMOs, this is a signal that one piece of content won’t always work for all your channels.

1. The Rise of Short-Form Video on Social Media
2. Social Media Pain Points for Destinations
3. Tech’s 2022 Downturn is an Opportunity For DMOs
4. Travelers Are Craving Authenticity (Again)
5. Social Media Are the New Search Engines
6. How to Define Your DMOs Brand in 2023
7. How Localhood Creator Services Helps DMOs Succeed Across Social Channels
8. Tying it Together: Social Media’s New Era of Discovery is Here