Travel Experience Trend Tracker - Q1/2024

The Travel Experiences Trend Tracker focuses on the in-destination travel experiences industry.

It includes the following data sources:

Online quantitative survey

• 6,256 respondents across 6 geographies
• Fieldwork completed February 2024
• 25–64 years old (even split)
• Even male/female split
• Travellers (completed a leisure trip within the past 12 months)

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AI natural language analysis

• 14,000 open-ended consumer responses
• Analyzed using advanced natural language processing (NLP) algorithms
• AI-driven insights extraction undertaken by Mizzouri

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GetYourGuide platform data

• Site & visitor data (100M visits per month)
• Booking and app data (110k experiences globally)

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Experiences are the most influential part of the travel planning process

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98% of travellers said experiences are 'very or extremely important' when considering where to go.

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Experiences are at the core of customers’ traveller decisions — both when deciding where to go in the first place, or deciding how long to stay.

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Generating demand and capturing demand are key to a healthy and prosperous travel ecosystem. The good news? It’s easier than ever to market to millions.