Media publishers are diving headfirst into the Social Media Era, a fast-paced world filled with new challenges as well as unprecedented pay-off.

Content trends evolve at the speed of fleeting attention spans, and each social media platform has its own unique audiences and nuances. It can feel like a daunting task – feeding the insatiable social media beast.

Nevertheless, social video stands out as a vital tool for media creators to better engage, attract, and monetize audiences. By embracing the challenges of the Social Media Era, media creators will emerge as leaders.

**Everything to know about the State of Social in 2024: **

1. Mainstream media leans into social video: Explore how publishers are going full throttle on social video in 2024.
2. Social audiences are dynamic & evolving: Witness the transformation of social audiences, presenting fresh opportunities for publishers.
3. Content strategies to tell better stories: Delve into long-form content, platform diversification, and creating content ecosystems.
4. Influencers & commercial media align: Discover how influencers make their mark in mainstream media, driving innovation and audience engagement.

1. Mainstream Media Leans into Social Video
2. Social Audiences are Dynamic & Evolving
3. Content Strategies & Platform Diversification
4. Influencers & Commercial Media Align
5. Takeaways