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Market & Business Intelligence
Company Size:
>100
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Mastercard IC

The Mastercard Intelligence Center (MIC) leverages anonymised and aggregated cardholder spending data to provide DMOs with valuable insights.

By enabling real-time analysis of rapidly refreshed data, MIC provides the analytics and insights necessary for better decision-making.

Audience Modelling & Segmentation
Behavioural Data
Benchmarking Data
Competitor Data
Consumer Trends Data
Data & Market Intelligence
Strategic Planning
Real-Time & Near Real-Time Data
Visitor Spend & Purchase Data
Transactional Data
Description of Services:
  • Data-Driven Marketing Strategies: MIC empowers DMOs with data and insights to inform their marketing strategies, allowing them to target the right audience with the right message and potentially attract high-value visitors.
  • Develop Targeted Tourist Campaigns: By understanding visitor spending patterns and origin markets, DMOs can develop targeted marketing campaigns that resonate with specific visitor segments.
  • Optimise Marketing Spend: Data insights can help DMOs optimise their marketing budget by allocating resources to the most effective channels and target markets.
  • Identify Potential Growth Opportunities: Understanding visitor spending data can help DMOs identify emerging tourist segments or markets with high growth potential.
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