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Digital & Smart Technology Solutions
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Priceline

Priceline is a leading online travel agency specialising in discounted travel arrangements for hotels, flights, rental cars, and vacation packages. Their platform caters to both leisure travellers and business travellers, offering a variety of booking options including traditional booking, their signature "Name Your Own Price" opaque deals, and pre-packaged vacation deals. Priceline also provides data and analytics solutions to support Destination Management Organisations and travel businesses in optimising their pricing strategies and attracting customers.

DMC & B2B Booking Technologies
Booking & Travel Demand Data
Digital Marketing and communication
Online Travel Agency (OTA)
Description of Services:
  • Online Travel Agency: Priceline operates as an online marketplace connecting travellers with travel suppliers to facilitate booking discounted travel arrangements. They provide a variety of options including traditional booking, their unique "Name Your Own Price" opaque deals where travellers bid on hotel rates, and pre-packaged vacation deals combining flights and hotels for greater savings.
  • Travel Booking Platform: They provide a user-friendly platform optimised for both leisure and business travellers. The platform allows users to search, compare, and book flights, hotels, rental cars, and vacation packages based on their specific needs and budgets.
  • Marketing & Advertising: Priceline leverage targeted marketing and advertising strategies to reach potential travellers across various digital channels. This could include collaborations with DMOs to promote specific destinations and travel experiences.
  • Data & Analytics for DMOs & Businesses: Priceline may utilise the data collected through their platform to provide valuable insights to Destination Management Organisations and travel businesses. These insights could help Destination Management Organisations understand traveller preferences and optimise their marketing strategies to attract visitors. Similarly, travel businesses might leverage Priceline's data analytics to adjust pricing strategies and maximise occupancy rates.
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