1.2 From Destination Brand to Glass Box Brand
Think of your brand as a glass box, no longer a black box!
Think of your brand as a glass box, no longer a black box!
Trendwatching introduced the notion of the 'Glass Box Brand' and since then we've really run with it as part of our thinking around The Holistic View in tourism. We've spent decades designing logos, slogans and values based on frankly very little, now its time to say STOP to whitewashing and YES to transparency!
Trendwatching introduced the notion of the 'Glass Box Brand' and since then we've really run with it as part of our thinking around The Holistic View in tourism. We've spent decades designing logos, slogans and values based on frankly very little, now its time to say STOP to whitewashing and YES to transparency!
Trendwatching introduced the notion of the 'Glass Box Brand' and since then we've really run with it as part of our thinking around The Holistic View in tourism. We've spent decades designing logos, slogans and values based on frankly very little, now its time to say STOP to whitewashing and YES to transparency!
The internet has changed everything, with transparency being one of the biggest game-changers for brands. We can no longer make up values which don't truly represent us as the nature of the digital age means that just don't work. This worksheet is all about drawing up values, which live internally inside the DMO and help shape the values outside it.
To get started, gather a multi-disciplinary team, and discuss the different elements on this downloadable worksheet and start thinking about how you can both 'say' and 'do' with some collaborative thinking behind it.
Trendwatching introduced the notion of the 'Glass Box Brand' and since then we've really run with it as part of our thinking around The Holistic View in tourism. We've spent decades designing logos, slogans and values based on frankly very little, now its time to say STOP to whitewashing and YES to transparency!
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