10.3 Creating Immersive Brand Experiences through 360 Storytelling

360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.

360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy. We've seen lots of great examples of good 360 content since it came on the scene a number of years back and now we're starting to see some amazing VR films too.

360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy. We've seen lots of great examples of good 360 content since it came on the scene a number of years back and now we're starting to see some amazing VR films too. On a smaller scale, 180 videos and images are as immersive as 360 content but do not specifically require a headset to experience the content.

With this template, you are going to storyboard different ideas on how to work with 180 and 360 content storytelling, identifying pros and cons of both, analysing needs and wants of your audience and which sensory stimuli you can play with to make content even more immersive. Then you are going to define audience, location and format and how do you want your visitors to feel and what do you want them to experience. On the right side of the template, we gathered a directory of amazing videos shot in 180 and 360.


360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy. We've seen lots of great examples of good 360 content since it came on the scene a number of years back and now we're starting to see some amazing VR films too.