The second template of the pack investigates the external knowledge exchange and insight into your organisation, with your stakeholders. Here, you will analyse if there are opportunities for knowledge exchange between the DMO and the external partners and stakeholders, or maybe the whole industry, through collective sessions such as training workshops and conferences.

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The first part of the template focuses on the identification of the key stakeholders of the DMO and their skills or strengths. It also helps you to identify what kind of knowledge can be exchanged between them and you. Use the lower box to think about the goals you have in common with your stakeholders and how you can meet your common goals through the exchange of knowledge.

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In the middle part of the template, use the two circles to identify opportunities for exchanging insight and opportunities for collaboration with your stakeholders. Use sticky notes as you might realise later on that some of the ideas you put down can be placed at the centre of the diagram, meaning that collaboration might arise from the exchange of insight and knowledge.

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In the right part of the template, you are going to identify the strategies and methods you are currently using or you would like to use to exchange knowledge with your stakeholders. Finally, use the table to map out goals for the knowledge exchange and collaboration with your stakeholders and how do you intend to reach the goal through specific strategies.

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