4.3 Brand Tone of Voice

When your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.

Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.

Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.

Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable. The expectations around your brand and its 'voice', whether a customer picks up your brochure, reads your newest blog post or interacts with you on Twitter, presents a challenge. As your tone of voice is one of the most tangible and emotional layers of your brand, when done right it can build loyalty, engagement and perception on a deep level.

For this, it’s important you know the answers to the following questions:

  • What best describes your brand?
  • How consistent is your brand?
  • Does your brand have an 'accent'?
  • How formal/informal is your brand?
  • Would it ever use colloquialisms or regional language?
  • Does it want to be seen as approachable?
  • Is it recognisable?

To make sure your tone of voice is on point, we have designed a template to fill in, thinking about these core questions related to your brand.


Template material
Template material

4.3 Brand Tone of Voice

Template material

4.3 Brand Tone of Voice

Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.

Having a brand tone of voice isn’t by any means a new concept. But nowadays, when your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable. The expectations around your brand and its 'voice', whether a customer picks up your brochure, reads your newest blog post or interacts with you on Twitter, presents a challenge. As your tone of voice is one of the most tangible and emotional layers of your brand, when done right it can build loyalty, engagement and perception on a deep level.

For this, it’s important you know the answers to the following questions:

  • What best describes your brand?
  • How consistent is your brand?
  • Does your brand have an 'accent'?
  • How formal/informal is your brand?
  • Would it ever use colloquialisms or regional language?
  • Does it want to be seen as approachable?
  • Is it recognisable?

To make sure your tone of voice is on point, we have designed a template to fill in, thinking about these core questions related to your brand.


Template material
Template material

4.3 Brand Tone of Voice

Template material

4.3 Brand Tone of Voice