Driving Place-Based Innovation Podcast
The 10-episode Driving Place-Based Innovation podcast series, in collaboration with the NewcastleGateshead Initiative, showed how North East England's visitor economy is being transformed through innovation.
The 10-episode Driving Place-Based Innovation podcast series, in collaboration with the NewcastleGateshead Initiative, showed how North East England's visitor economy is being transformed through innovation.
The DTTT team released a 10-episode podcast series in partnership with the NewcastleGateshead Initiative. Each episode is complemented by a feature-length article outlining the discussions on each themed topic and a summary of key takeaways.
The Driving Place-Based Innovation series showed how North East England's visitor economy is being transformed through innovation. Local businesses and international destinations shared their digitalisation process, partnership opportunities, their achievements and key learning outcomes.
The NewcastleGateshead Initiative shared their high level of satisfaction with working with the DTTT on the series. They also highlighted how the podcast has been inspirational and generated lots of valuable insights.
Technology shouldn't be viewed as a substitute for real-life experiences, but as a vital tool for augmenting visitor experiences by incorporating elements of playfulness and learning. Technology can also help enhance the sense of community and improve inclusivity, but needs to take into account the specific circumstances of individual visitor attractions and destinations.
At its core, data helps to replay the right messages to consumers and encourage them to move along the purchasing pathway. In the strive for continuous innovation, identifying new data sources helps to find new insights. Data helps to delineate the numerous interlinkages between different factors and how responses to challenges should be nuanced and involve different partners. Data removes bias and assumptions and helps companies identify granular level details to fine-tune their approaches.
Collaboration is key to establishing a shared vision for a destination and fostering creative approaches, which are crucial for successful innovation. A clear strategy is required to align stakeholders towards common goals and guide businesses to follow a similar ethos and drive synergies between marketing activities.
Technology is an enabler for destination transformation and can improve visitor experiences. Technology can be used for inspiring visitors prior to arrival, augmenting their in-destination visitor experiences and also monitoring and engaging with past visitors to encourage repeat visits. Technological development goes further than just app development and should consider all aspects of how the user journey can be improved.
Destinations are only as good as the amalgamation of their local businesses. Investing in incubator programmes can help small companies grow and become more competitive in the marketplace. SMEs must not be overlooked as they are the backbone of the tourism industry and provide authentic experiences to visitors. Championing local supply chains is founded on trust and creating opportunities for reciprocal trade.
Being an inclusive destination means not just ensuring that your own organisation is inclusive, but also that all of the organisations in your destination provide a welcoming environment for your visitors. Supporting the LGBTQIA+ market is about more than just pride festivals and should consider the specific nuances of this market. Businesses need support and training to overcome misinformation and stereotypes so that they become more empathetic and understand the lived experiences of the LGBTQ+ community.
Community input can be successfully built into projects. Good project design results in a more immersive consultation process and saves money that can be spent on optimising project implementation. Communication is a key skill to bring all stakeholders together and to alleviate the conflicts created by the contrasting needs and opinions of different groups.
Circularity can help to shorten supply chains and reduce food miles. The circular economy strongly benefits the local economy and improves connections within the local community. Organisations need to be realistic about what can be achieved through implementing circularity and not rely on idealistic mindsets through achieving balance in their procurement policies.
Organisations should monitor trends and outline the business case for utilising technology to solve their challenges. Technology can improve the usage of resources and boost organisational efficiency. When deciding which solution to implement, it is important to consider the needs of both visitors and the organisation, strategic goals and how the technology fits within company processes.
Sustainability is a multifaceted topic that requires a coordinated approach. Enacting change is a difficult process. Organisations should have a mindset that anything can be accomplished and avoid the fear of failure. They should showcase the progress they've made and reflect on their successes, while also actively identifying the next steps to take.
The podcast series is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.
The DTTT team released a 10-episode podcast series in partnership with the NewcastleGateshead Initiative. Each episode is complemented by a feature-length article outlining the discussions on each themed topic and a summary of key takeaways.
The Driving Place-Based Innovation series showed how North East England's visitor economy is being transformed through innovation. Local businesses and international destinations shared their digitalisation process, partnership opportunities, their achievements and key learning outcomes.
The NewcastleGateshead Initiative shared their high level of satisfaction with working with the DTTT on the series. They also highlighted how the podcast has been inspirational and generated lots of valuable insights.
Technology shouldn't be viewed as a substitute for real-life experiences, but as a vital tool for augmenting visitor experiences by incorporating elements of playfulness and learning. Technology can also help enhance the sense of community and improve inclusivity, but needs to take into account the specific circumstances of individual visitor attractions and destinations.
At its core, data helps to replay the right messages to consumers and encourage them to move along the purchasing pathway. In the strive for continuous innovation, identifying new data sources helps to find new insights. Data helps to delineate the numerous interlinkages between different factors and how responses to challenges should be nuanced and involve different partners. Data removes bias and assumptions and helps companies identify granular level details to fine-tune their approaches.
Collaboration is key to establishing a shared vision for a destination and fostering creative approaches, which are crucial for successful innovation. A clear strategy is required to align stakeholders towards common goals and guide businesses to follow a similar ethos and drive synergies between marketing activities.
Technology is an enabler for destination transformation and can improve visitor experiences. Technology can be used for inspiring visitors prior to arrival, augmenting their in-destination visitor experiences and also monitoring and engaging with past visitors to encourage repeat visits. Technological development goes further than just app development and should consider all aspects of how the user journey can be improved.
Destinations are only as good as the amalgamation of their local businesses. Investing in incubator programmes can help small companies grow and become more competitive in the marketplace. SMEs must not be overlooked as they are the backbone of the tourism industry and provide authentic experiences to visitors. Championing local supply chains is founded on trust and creating opportunities for reciprocal trade.
Being an inclusive destination means not just ensuring that your own organisation is inclusive, but also that all of the organisations in your destination provide a welcoming environment for your visitors. Supporting the LGBTQIA+ market is about more than just pride festivals and should consider the specific nuances of this market. Businesses need support and training to overcome misinformation and stereotypes so that they become more empathetic and understand the lived experiences of the LGBTQ+ community.
Community input can be successfully built into projects. Good project design results in a more immersive consultation process and saves money that can be spent on optimising project implementation. Communication is a key skill to bring all stakeholders together and to alleviate the conflicts created by the contrasting needs and opinions of different groups.
Circularity can help to shorten supply chains and reduce food miles. The circular economy strongly benefits the local economy and improves connections within the local community. Organisations need to be realistic about what can be achieved through implementing circularity and not rely on idealistic mindsets through achieving balance in their procurement policies.
Organisations should monitor trends and outline the business case for utilising technology to solve their challenges. Technology can improve the usage of resources and boost organisational efficiency. When deciding which solution to implement, it is important to consider the needs of both visitors and the organisation, strategic goals and how the technology fits within company processes.
Sustainability is a multifaceted topic that requires a coordinated approach. Enacting change is a difficult process. Organisations should have a mindset that anything can be accomplished and avoid the fear of failure. They should showcase the progress they've made and reflect on their successes, while also actively identifying the next steps to take.
The podcast series is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.
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