Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
Vancouver Island and CrowdRiff have been working together over the past 2 years and joined us to discuss how to encourage more UGC as part of your social strategy.
In particular for the modern traveller of today, looking at how to engage more frequently with your key audiences, inspire social sharing, and most significantly, how to build collaboration and coordination across the destination as a whole.
Hannah is a digital enthusiast and wordsmith, skills she puts to use as Director of Digital Strategy at Tourism Vancouver Island. Hannah and her team work closely with industry to increase their digital readiness, to consult on campaign strategy, and to create content partnerships.
Mark Mezzapelli is the VP of Business and Partnerships at CrowdRiff, leading a team responsible for new revenue growth and strategic industry partnerships.