Embracing New Ways of Storytelling with Voice Apps

In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.

Having lived in Vienna most of his life, Ludwig van Beethoven has left behind a true legacy in the city. To mark this occasion, the Vienna Tourist Board has been busy curating experiences and events around the city, brought to life by its newly launched voice app for Amazon Alexa and Google Home.

In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven. Having lived in Vienna most of his life, Ludwig van Beethoven has left behind a true legacy in the city. To mark this occasion, the Vienna Tourist Board has been busy curating experiences and events around the city, brought to life by its newly launched voice app for Amazon Alexa and Google Home.

Beethoven is so iconic, the Vienna Tourist Board wanted to create something new to reflect this while connecting visitors to the city of Vienna in a really immersive way.

Key Takeaways

1. Google isn‘t Alexa/Alexa isn‘t Google. Consider the possible differences and rules your chosen platforms may propose, and how this will affect your service.

2. Be ready for surprises and expect the unexpected. Sometimes this is hard to plan for but be ready just in case something doesn't go exactly as planned. 

3. Test – adapt – test – adapt – test – adapt - test. Testing is one of the most important phases of any project. It may work in principle but there may be issues in practice. It's so important to keep testing. 

4. Marketing is the key. You have to make sure your audience knows about your project/service. It is also important to provide a budget otherwise it is not going to perform.

Published on:
December 2019
About the contributor

Andrea Kostner

Andrea Kostner is a senior member of the department Business Development & Strategic Partnership at the Vienna Tourist Board. She’s responsible for the field of Future Business & New Technologies and therefore takes care of the evaluation and implementation of new technologies within the company.