Think Sustainably with Helsinki Marketing

In Helsinki, "66% of residents identified the climate crisis as their major concern when thinking about the future of the city."

Like much of the rest of the world, people are experiencing 'climate anxiety' - the fear of what will happen in the future and what we can really do about it.

This talk was recorded in Global 2019, to watch the full talk...

In Helsinki, "66% of residents identified the climate crisis as their major concern when thinking about the future of the city." Like much of the rest of the world, people are experiencing 'climate anxiety' - the fear of what will happen in the future and what we can really do about it.

For this reason, MyHelsinki created 'Think Sustainably' - a platform for action. The service enables you to make more sustainable choices while being in Helsinki, and it is designed to make sustainable service providers more accessible and visible to both residents and visitors in the city, fundamentally trying to improve every day.

Key Takeaways

1. A platform for action, enabling visitors and residents to actively make more sustainable choices when in Helsinki.

2. Facilitating a change in mindset to practice, inspire and share a sustainable way of living.

3. Approximately 100 companies in Helsinki are now onboard.

4. You don’t have to let go of quality to live sustainably - it can be fulfilling and aspirational.

5. Marketing is essential to showcase the different service providers, makes it transparent, and acts as an incentive to join the platform.

6. The most important aspect is the community involvement and how MyHelsinki can create the 'new normal' for a better way of living, for residents, locals and the wider environment.

Published on:
December 2019
About the contributor

Tia Hallanoro

Tia is a brand and marketing communication professional. For Tia, brand communication also means well-designed services. She’s in charge of Helsinki's new brand identity spearhead, the MyHelsinki concept – all Helsinki city marketing is based on open data and genuine, shared recommendations.