Future of Destination Marketing Roundtable
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September 12, 2023
During the Digital Roundtable, we'll focus on the future of destination marketing, building on the comprehensive insights already gathered through our in-depth 'State of Marketing Survey', held together with Sojern, Brand USA, Destination Canada and the European Travel Commission. This will also help guide the 'Digital Vision' being formed with NBTC, where the insights shared will offer all participants a global and varied perspective from DMO peers around the world.
During this session, we'll put 90 minutes into discussing some of the most critical questions facing digital teams today, specifically on how destinations can maintain their competitive brand edge, whilst ensuring they grow tourism to the destination sustainably with digital as a key driver.
During the Digital Roundtable, we'll focus on the future of destination marketing, building on the comprehensive insights already gathered through our in-depth 'State of Marketing Survey', held together with Sojern, Brand USA, Destination Canada and the European Travel Commission. This will also help guide the 'Digital Vision' being formed with NBTC, where the insights shared will offer all participants a global and varied perspective from DMO peers around the world.
During this session, we'll put 90 minutes into discussing some of the most critical questions facing digital teams today, specifically on how destinations can maintain their competitive brand edge, whilst ensuring they grow tourism to the destination sustainably with digital as a key driver.
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