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For the first time since we began publishing this report in 2020, we’re presenting a global view into the state of the press release. With responses collected from across the Asia Pacific, European and North American regions, we’re excited to provide a window into the varied press release strategies and approaches across these regions.
A topic that was likely not on the minds of many communicators five years ago was generative AI. As we have seen, generative AI tools have rapidly shifted how consumers search for information, streamlined the content creation process (for better or worse) and changed how brands format their content to garner attention online.
As communicators learn the most effective way to get their story noticed in the modern age of AI, they may be surprised to find that a tool originally created in 1906 might just be their ticket to visibility. Yes, that’s right, the resilient, timeless press release has proven to be credible source material for generative AI engines.
But while the press release remains an important vehicle for sharing brand news, it should not be the only means by which organizations tell their stories. As media becomes more disparate and attention spans shrink, communications professionals need to continue to pull every available lever to reach their audience wherever they are. We’re pleased to share the ways in which communicators are accomplishing this across the globe.
For the first time since we began publishing this report in 2020, we’re presenting a global view into the state of the press release. With responses collected from across the Asia Pacific, European and North American regions, we’re excited to provide a window into the varied press release strategies and approaches across these regions.
A topic that was likely not on the minds of many communicators five years ago was generative AI. As we have seen, generative AI tools have rapidly shifted how consumers search for information, streamlined the content creation process (for better or worse) and changed how brands format their content to garner attention online.
As communicators learn the most effective way to get their story noticed in the modern age of AI, they may be surprised to find that a tool originally created in 1906 might just be their ticket to visibility. Yes, that’s right, the resilient, timeless press release has proven to be credible source material for generative AI engines.
But while the press release remains an important vehicle for sharing brand news, it should not be the only means by which organizations tell their stories. As media becomes more disparate and attention spans shrink, communications professionals need to continue to pull every available lever to reach their audience wherever they are. We’re pleased to share the ways in which communicators are accomplishing this across the globe.
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