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For more than a decade, the State of the Media Report has served as an essential field guide for PR professionals trying to understand the media landscape. Based on a global survey of more than 3,000 journalists, this report provides PR professionals with the behind-the-scenes intel they need to strengthen their relationships with the media, refine their outreach strategies, and ultimately secure more meaningful earned media coverage for their brands and clients.
This year’s report went beyond global results to examine variations in responses across three major regions – North America, EMEA, and APAC (where 65% of respondents were from China). By highlighting the differences in journalists’ challenges, preferences, and behaviors around the world – from their feelings on AI (and how PR professionals use it) to what they want and need from their media relations partners – we can provide PR professionals with more granular insights and broader perspectives.
As the media environment shifts and evolves, it's naturally a time of uncertainty for many journalists and the PR teams they work with. The unique data and industry insight in this report shed light on the media’s most significant pain points and help public relations professionals forge stronger relationships going forward
For more than a decade, the State of the Media Report has served as an essential field guide for PR professionals trying to understand the media landscape. Based on a global survey of more than 3,000 journalists, this report provides PR professionals with the behind-the-scenes intel they need to strengthen their relationships with the media, refine their outreach strategies, and ultimately secure more meaningful earned media coverage for their brands and clients.
This year’s report went beyond global results to examine variations in responses across three major regions – North America, EMEA, and APAC (where 65% of respondents were from China). By highlighting the differences in journalists’ challenges, preferences, and behaviors around the world – from their feelings on AI (and how PR professionals use it) to what they want and need from their media relations partners – we can provide PR professionals with more granular insights and broader perspectives.
As the media environment shifts and evolves, it's naturally a time of uncertainty for many journalists and the PR teams they work with. The unique data and industry insight in this report shed light on the media’s most significant pain points and help public relations professionals forge stronger relationships going forward
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