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The length of your videos matters more than you think.
In the race for attention, video length isn't just another detail — it’s a content strategy.
Over time, the video lengths that both social platforms and audiences prefer and prioritize change. Whether you're a brand, media company, or creator, choosing the right video duration can mean the difference between garnering views and engagement, or failing to meet your goals.
Here's the problem: most creators and marketers are still guessing how long their social videos should be (yikes).
For example, on TikTok, US brands overwhelmingly post videos under 30 seconds — yet Tubular data shows that videos between 1–2 minutes actually generate the highest views per video, with 2–5-minute and even 5–10-minute videos following closely behind.
In this report, we’ll walk you through five essential steps to finding your ideal video length using audience data.
The length of your videos matters more than you think.
In the race for attention, video length isn't just another detail — it’s a content strategy.
Over time, the video lengths that both social platforms and audiences prefer and prioritize change. Whether you're a brand, media company, or creator, choosing the right video duration can mean the difference between garnering views and engagement, or failing to meet your goals.
Here's the problem: most creators and marketers are still guessing how long their social videos should be (yikes).
For example, on TikTok, US brands overwhelmingly post videos under 30 seconds — yet Tubular data shows that videos between 1–2 minutes actually generate the highest views per video, with 2–5-minute and even 5–10-minute videos following closely behind.
In this report, we’ll walk you through five essential steps to finding your ideal video length using audience data.
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